I spent last weekend in St. Paul, Minnesota at the Northern Plains NACA Conference. My first time stepping outside the fraternity marketing to reach out to college students. NACA stands for the National Association of Campus Activities. Interesting concept, at this regional conference just over 800 student delegates and their advisors attended to watch and listen to showcases (15 minute sample) of musicians, bands, comedians, magicians, hypnotists and speakers like myself.